Empowering Young Minds: How MY FIRST HUSTLE is Shaping the Next Generation of Resilient, Creative Leaders
A huge gap in our education system is financial literacy, particularly in underserved communities. Too often, kids grow up without understan
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MADE IN DENA
Nov 23 min read
2024 Turkey Tussle Recap: Muir Clinches Victory in a Historic Rivalry at the Rose Bowl
Last night’s Turkey Tussle wasn’t just a game—it was a battle for pride, tradition, and that prized Victory Bell, a symbol that has held dee
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MADE IN DENA
Oct 82 min read
Empowering the Next Generation: Introducing MY FIRST HUSTLE by Jason Hardin
At MADE IN DENA, our mission has always been to uplift the Pasadena community and inspire the next generation of creators, thinkers, and lea
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MADE IN DENA
Sep 113 min read
IT'S TUSSLE TIME AGAIN IN DENA!
Pasadena, it's time to hit the green for a great cause! The 8th Annual Birdie Tussle Charity Golf Tournament is back on October 31st at...
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MADE IN DENA
Feb 43 min read
Threads of Change: How MADE IN DENA Is Designing a Stronger Community
In the vibrant heart of Pasadena, Altadena, and South Pasadena, MADE IN DENA emerges not just as a clothing brand, but as a beacon of...
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MADE IN DENA
Aug 13, 20232 min read
JACKIE LONG CELEBRATES 100K IN MADE IN DENA: Long Reps "DENA ROYALTY" T-Shirt In Special Episode
In a recent episode of "Podcast P with Paul George," Dena-native actor Jackie Long celebrated a significant milestone by donning a "DENA...
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MADE IN DENA
Jun 29, 20232 min read
MADE IN DENA Branded Apparel Takes the Spotlight on "Podcast P with Paul George"
Discover how television and film star Jackie Long rocked MADE IN DENA branded apparel on "Podcast P with Paul George."
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MADE IN DENA
Apr 16, 20232 min read
FAMILY FUN DAY RAISES FUNDS AND SMILES: Pasadena's Willard Elementary's Worthy Fundraiser
Pasadena's Willard Elementary hosted its first-ever Family Fun Day on April 15th, 2023, in partnership with "It's A Soft Play World." The...
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MADE IN DENA
Apr 2, 20232 min read
MERGE BLACK PASADENA: Bridging the Generational Gaps of Pasadena's African-American Population
On the evening of Saturday, April 2nd, 2023, Pasadena's Alkebu-Lan Cultural Center played host to a historic event, "Merge Black...
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MADE IN DENA
Jul 29, 20222 min read
Teaching The Community To Fish With Fashion
It's been said that if you give someone a fish, they can eat for a day. However, if you teach them how to fish, then they'll eat for a...
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MADE IN DENA
Jul 23, 20222 min read
Dena Mourns The Loss of Councilman John J. Kennedy
On Thursday, July 21, 2022, we received the devastating news that City of Pasadena Councilman, John J. Kennedy, had passed away due to unspe
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MADE IN DENA
Jul 9, 20222 min read
Dena Domino Champion Crowned
To kick off the summer of 2022, MADE IN DENA sponsored its very first "Cutthroat" domino tournament hosted at their facility in Pasadena, Ca
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MADE IN DENA
Jul 9, 20222 min read
"Dena Day 626" A Major Success
With Pasadena, Altadena, and South Pasadena's area code being (626), the date June 26th (or 6/26) has taken on a whole new meaning in the...
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MADE IN DENA
Nov 8, 20212 min read
DENA COMES TOGETHER IN PEACE: My Tribe Rise's "Activate Peace" Event A Success
It was definitely a peaceful day at Loma Alta Park in the beautiful foothills of Altadena, California on Saturday, November 6th, 2021. ...
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MADE IN DENA
Nov 3, 20212 min read
THE MASK COMES OFF: Pasadena Mayor Victor Gordo Shows True Colors In Response To Public Comments
A day after Halloween, Pasadena's mayor, Victor Gordo, went on a shameless rant in response to many public comments that were made during a
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MADE IN DENA
Oct 29, 20214 min read
GUNS & ROSES: Pasadena Shootings Spike & Community Demands Solutions
On Thursday, October 28th, 2021, at the still-new Jackie Robinson Park Recreational Center located in the heart of Northwest Pasadena as wel
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MADE IN DENA
Apr 29, 20192 min read
Dena's Iconic Director John Singleton Taken Off Life Support
Family confirms that John Singleton, was taken off life support on Monday, April 29th, as a result of a stroke he suffered earlier this...
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MADE IN DENA
Dec 16, 20182 min read
Pasadena Documentary Is A Hometown Hit
On Thursday, September 13th, the diversity of Pasadena couldn't have been more present as community members from all walks of life came...
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MADE IN DENA
Nov 5, 20181 min read
Pacific Oaks College Presents 2018 Social Justice Hero
It was a memorable evening at the Pacific Oaks College campus in Pasadena, on Friday, November 2nd. Besides the delicious food & drinks...
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MADE IN DENA
Aug 27, 20181 min read
Jasmine Abdullah Richards Announces Candidacy for Pasadena City Council
Yesterday, nationally known human rights advocate, Jasmine "Abdullah" Richards, posted publicly on Facebook that she will run for...
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